seeta kanhai

sgba ’22}

The Supergreat Beauty Awards (SGBA) is a tentpole for growth, engagement, and the brand. A yearly celebration of Supergreat’s birthday, the SGBA’s are the only beauty awards in the industry completely determined by people’s reviews and votes—not beauty editors or undisclosed endorsements—and are a perfect reflection of Supergreat. They’re authentic, honest, and of course, fun.

To balance community appreciation alongside the business needs of growth/SEO “Best of” lists, my team brought the SGBAs to life across the web, social content, and award badges to increase sharing from winning brands. Meanwhile, the community competed in challenges to be reigning champs of “Most Creative Makeup Look,” “Most Educational Review,” and more in hopes of claiming a coveted SGBA gift box. Plus, the winners’ unboxing videos were yet another social win for Supergreat.

Role: Art Direction / Design
Designers: Hannah Minn, Yracema Rivas
Product Design: Sunny Li, Adam Dimka
Animation: Mieka Jewett, Wyatt Nelson

Content: Savannah Scott, Alexis Gaskin, Susie Benitez
Head of Marketing: Enid Hwang

01. branding

02. homepage 

03. feature artwork + landing page

04. social extension

05. packaging