seeta kanhai

sgba ’22}

The Supergreat Beauty Awards is a celebration of Supergreat’s birthday and the only beauty awards in the industry that are completely democratic—they’re determined by the people, and not by beauty editors. The products that are in the running make the cut based on how many positive reviews they have on the app, and the winners are chosen by the community via polling. From start to finish, the entire process rests in the hands of Supergreaters.

The SGBA’s are a perfect reflection of Supergreat; they’re democratic, authentic, honest, and of course, fun. It’s a yearly event that allows the community to show the brands they love what their products mean to them. It’s also an opportunity for Supergreaters to compete in fun challenges and win titles including “Most creative makeup look” and “most educational review.” 

Role: Art Direction / Design
Designers: Hannah Minn, Yracema Rivas
Product Design: Sunny Li, Adam Dimka
Animation: Mieka Jewett, Wyatt Nelson

Content: Savannah Scott, Alexis Gaskin, Susie Benitez
Head of Marketing: Enid Hwang

01. branding

02. homepage 

03. feature artwork + landing page

04. social extension

05. packaging