braze customer engagement review}

The Customer Engagement Review is a flagship thought leadership report by Braze. Serving as annual pulse check on consumer behavior and marketing trends, it draws from billions of data points across Braze’s global customer base. I led the transformation of the report from a static whitepaper into a fully integrated brand campaign with high strategic and commercial impact. Campaign components include: Hero Report Design, Digital Experience, Social + Paid Media Toolkit, Email + Lifecycle Integration, and Event Activation + Webinars.

The goal was to elevate a data-heavy asset into an engaging, accessible experience that could serve both brand and demand functions. We focused on crafting a bold, editorial design system that brought clarity to complex insights—balancing quantitative authority with an expressive visual voice.

Role: ACD
Design: Abbie Winters, Pip Brewster
3D: Marco Leone

Motion: Raphael Pazoumian
CD: Ann Rhee
Content: Tara Ramroop, Todd Grennan, Lauren Bernal
Typography: Grilli Type