seeta kanhai


Unbothered is a Refinery29 sub-brand and a trusted voice in the Black millennial space. When Birchbox came to R29 with the need to expand their demo and fill a gap in their market, they knew that Unbothered would be the leading voice to steer the helm.

With two new product bundles for haircare and skincare, I art directed the packages, sourced illustrator Loveis Wise, and conducted research of the target audience to reflect cultural nuances with hair clips, curl types, varying skin tones, and features. It was vital to represent the community, product association, and Birchbox with a sprinkle of Unbothered in this partnership.

Role: Art Direction

Illustration: Loveis Wise