As Design Director, my role was twofold: to revitalize the brand’s presence for its core Gen Z audience (13–25), and to partner closely with Product and Marketing across roadmaps and campaigns—shaping how the brand shows up across both the platform and the business.
Scope
Led design direction across brand, product, and marketing systems. Reimagined the visual identity to better reflect the energy and expression of the community—building a world of vibrant color, texture, and depth. This included evolving brand elements across surfaces to elevate and unify the system across a brand refresh.
Worked in close partnership with Product to support key platform initiatives, including redesigned desktop web experiences and the launch of Supergreat’s first-ever business portal. Alongside Marketing, led the creation of ongoing content systems across app and social—spanning livestream artwork, product drops, seasonal campaigns (Halloween, holiday, back-to-school), and Supergreat’s Beauty Awards.
Extended the brand beyond digital through seasonal merchandise, packaging, and inserts for beauty shipments—ensuring consistency across the full user experience.
Impact
–Repositioned the brand to better resonate with its Gen Z audience
–Built a cohesive, scalable visual system across product and marketing
–Supported major product launches including desktop web redesign and business portal
–Enabled continuous, community-driven content across app and social
–Expanded brand expression across campaigns, activations, and physical touchpoints
Yracema Rivas
Hannah Minn
Paulina Almira
Sunny Li
Janie Seo
Andrew Feidler
Savannah Scott
Seeta Kanhai
Role
Design, Design Direction
Type Foundry
Klim Type Foundry
Brand Refresh
Design system
Editorial Illustration
Website
GTM Campaigns
Annual Awards
Digital Event collateral