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Life Begins At is a narrative-led campaign between AARP and Refinery29 exploring identity, growth, and self-definition—grounded in the idea that transformation is ongoing, not fixed. The work creates space for reflection and interpretation, leaning into softness and ambiguity rather than prescribing a singular message.

Scope
Worked under design leadership to help shape the visual language and campaign system. Contributed to both concept development and execution across assets, translating strategy into a cohesive visual identity.

Impact
–Contributed to a narrative-driven visual system
–Supported rollout across multiple campaign touchpoints
–Helped balance emotional storytelling with clarity and structure

Team
Lee O’Connor
Lee Misenheimer
Louisa Cannell
Vero Romero
Misha Townsend  
Lydia Pang
Paulina Reyes
Elsa Jenna
Seeta Kanhai

Role
Design + Art Direction
Deliverables
Campaign
Editorial Content
Website
Motion + Video

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