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Forge is Braze’s flagship three-day product event—bringing together customers, partners, and industry voices around the future of customer engagement. For this moment, video wasn’t just support—it became the connective tissue of the experience. Built as the first video operation of its kind at Braze, the work spans an animated event opener, live-action event coverage, a cinematic closing film, and a full suite of social-first content—designed to capture both the scale of the event and the immediacy of being in it.

Scope
Led all video production across Forge, building and directing a multidisciplinary team of producers, designers, animators, and full live-action crew across camera, sound, and post. Oversaw concept through execution for Braze’s first-ever animated event opener, alongside live event capture and conference closing recap. Established production workflows to support both real-time content delivery and post-event storytelling, including a high volume of social-first video content.

Impact
–Launched Braze’s first fully integrated video operation at event scale
–Delivered the brand’s first animated event opener, expanding motion as a storytelling tool
–Produced the highest-performing social video content to date for Ishan on the Strip and event coverage at Braze
–Enabled scalable, multi-channel video storytelling across event, campaign, and social
Team
Niko Papadimitriou
Lu Lombardi
Lauren Bernal
Ishan Sharma Cat Costa
Kirstin Jackson
James Stein
Seth Marshall
Seeta Kanhai

Role
Design, Creative Direction + ProductionDeliverables
30s opener animation
Closing video
Live action social content
Event Opener Animation













Event Closer









Social Takeover: Ishan on the Strip







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