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The Customer Engagement Review is a flagship thought leadership report by Braze, a customer engagement platform. As an annual pulse check on consumer behavior and marketing trends, the report draws from billions of data points across its global customer base. What began as a static whitepaper was reimagined into a fully integrated brand campaign and interactive content experience—part editorial, part tool, part temperature check on where customer engagement is actually going. The goal wasn’t just to present data, but to shape a point of view around it—turning complex insights into something you can move through, question, and engage with.

The 2025 design system became the foundation for the 2026 evolution—expanding from a campaign-led report in 2025 into a fully functional web experience in 2026. What was once a destination asset became an ongoing platform, incorporating interactive quizzes, dynamic data points, embedded video, and deeper product storytelling designed to connect insights directly to Braze’s offering and customer needs.

Scope
Led the transformation of CER from a report into a multi-channel campaign and platform. Developed the narrative structure, editorial design system, and interactive experience across regions—balancing quantitative rigor with an expressive visual voice. Campaign components included hero report design, digital experience, social and paid media toolkits, email and lifecycle integration, and event activations including webinars.

Extended the 2025 system into 2026 by scaling it into a fully interactive site—introducing modular content, quizzes, and engagement layers designed to both deepen participation and capture behavioral insights. Partnered across teams to ensure the platform could support both brand storytelling and product education at scale.

Impact
–Increased content engagement 39% YoY, generating 1,800 downloads
–Converted engagement into 294 qualified leads
–Influenced $23M in pipeline
–Established a scalable, insight-generating content system


*2026 is currently aggregating engagement data, with insights expected to directly inform future content strategy and narrative development across Braze.
    Team
    Abbie Winters
    Pip Brewster
    Marco Leone
    Raphael Pazoumian    Frank Giardina
    Hannah Lee
    Anne Rhee
    Tara Ramroop
    Todd Grennan
    Lauren Bernal
    Seeta Kanhai

    Role
     Design, Creative Direction, Content + Experience Strategy

    Type Foundry
    Grilli Type    Deliverables
    Design system
    Hero Report
    Social Media Toolkit
    (30) sec trailer
    Website
    Digital Campaign
    Digital Event collateral

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