Election 2020 takes a dive into the current political landscape and meets a millennial women’s audience with a site takeover, microsite and candidate matrix. In an effort educate a new wave of voters, R29 provides facts and stances on running candidates with the informational grid. The package expands on topics of first-time voting, activism, and the current campaign trail.
Role: Lead Design + Art Direction
Junior Designer: Seung Won Chun
Editor: Natalie Gontcharova
Product Design: Lee Misenheimer
Animation: Misha Townsend
1. Site Takeover + Register Button
3. Candidate Matrix